Red Dot Award 2014

With the Red Dot Award “Communication Design 2014”, NESCAFÉ® Milano 2.0 wins one of the largest and most respected design competitions in the category “Software Interfaces and Usability”. Professor Dr Peter Zec, founder and CEO of Red Dot, summed up the results of this year’s competition, saying: “By constantly adjusting our categories to the changing requirements of the market, our competition is always at the cutting edge. In 2014, more participants than ever before showed their courage in having their creative projects judged by unbiased international experts”. In 2014, the international jury judged over 7,000 entries.

Recently rolled out commercially to food service operators, The NESCAFÉ® Milano 2.0 provides restaurants, bars and cafés an innovative beverage solution that delivers a wide variety of premium specialty drinks including Cappuccinos, Iced Coffees and Latte Macchiatos in an operationally simple way. It challenges the conventional coffee business with a key innovation: Its connection to a cloud-based application allows one machine or even complete machine fleets to be configured and managed remotely, in real time. Thanks to the two way communication between the coffee machine and the web-based application, foodservice operators are able to get the right visibility on their business, define their own menus and promotions. Its interactive touchscreen enables to serve wider beverage variety with simpler navigation and easier maintenance. It also provides bespoke modes for operator, restaurant managers and technicians. Via the Internet, the machine is connected to the back office and automatically provides all relevant data for sales and marketing teams. The solution covers all needs and requirements for consistent premium quality, flexibility, customization, modernity and diversity, while keeping it simple – all from the most dedicated out of home foodservice specialists in the world: Nestlé Professional. The design consultancy designaffairs took over the role as strategic partner in the interdisciplinary team and has been responsible for the ideation, design and realization of the interaction concept as well as for the design of the machine and configuration software. “More than three years ago the concept to carry such a radical vision was born and supported by many different stakeholders inside and out of Nestlé. The visionary capabilities of all parties together made the project so successful and is now even documented with this fantastic award”, says Andreas Rieger, Director Program Management and responsible project
manager at designaffairs.

Leave a Reply