Informative delicatessen counter – a guide for your meat, cheese and fish purchase

In supermarkets you can get food from all over the world, whereas details about the origin or the route of transportation can hardly be found.
There is a lot of background information that is hidden, especially about products lying behind the meat or cheese counter. Our concept visualizes these details to make them clearly visible to the customer.



A skilled chef might be able to allocate the prices of the products effortlessly but an average customer often wastes time by guessing which offer, sign or price belongs to a certain product. Sometimes customers might even find themselves playing a vivid “product guessing game“.
To avoid scenarios like these, we developed a concept that allows the customer to get an instant display of prices or descriptions right above the favored product by simply pointing at it.
This gesture is very easy and commonly used by customers and shop assistants to communicate with each other.
In-depth information can be presented to the customer with ease.
Items in the shape of little books are laid out on the counter and by lifting them you will be shown product information, origin and recipes.
Therefore, several groups of three objects are available. Upon request, this information can be printed on the receipt.

The box for meat-, cheese- and fish products features an RFID chip, a display and a scale. The integrated scale enables an immediate display of weight and price of the purchase. Moreover, this concept streamlines the shop assistants’ work by discarding the need for typing in product numbers.

Your smart phone can also be connected to the counter to easily find products.

Altogether, this Bachelor Thesis promises a great improvement for the individual customer as well as for shop assistants: While the customer gets detailed information about food on demand, they also facilitates the shop assistants’ work by interacting with the counter themselves. Both groups benefit from this concept. It is an approach which is not only valuable in theory, but especially in real life.

Preise & Konferenzen

Bachelor Thesis
Wintersemester 2011/2012
Hochschule für Gestaltung
Schwäbisch Gmünd

Konzept, Concept, Design, Prototype, Video
Benedikt Burgmaier
Fabian Kreuzer

Prof. Hans Krämer
Prof. Dr. habil. Georg Kneer
Deutsches Forschungszentrum für Künstliche Intelligenz
Schreinerei Wirsching

Keith Kenniff
Indie / Quirky – The Days

Dieser Post ist auch verfügbar auf: German

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